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Google Chrome TV Advert Eye Tracking results out as ‘Best Ever Tested’

Think Eyetracking today released the findings of an independently conducted Market Research analysis, on the new Google Chrome advert using advanced Eye Tracking technology to track viewer’s eye movements while watching the advert, the testing revealed Google’s Chrome advert delivers one of the highest levels of engagement with the brand logo recorded in advertising campaigns ever previously measured.

BitDefender Total Security 2010 offers new behavioural scanner technology

BitDefender® announced today that BitDefender Total Security 2010 is available for beta testing. Users who wish to test the new software can subscribe at http://beta.bitdefender.com

MYVOUCHERCODES.CO.UK MEDIA DEALS AND DISCOUNTS – WEEK ENDING 17th MAY

In a bid to keep bargain-hungry Brits up to date with the latest and very best online discount codes and printable vouchers, the UK’s leading and most successful discount voucher site, MyVoucherCodes.co.uk, issues a fortnightly update on the best deals available online. This update highlights the best printable coupons, whilst the top online discounts are also listed.There’s discounted food, discounted food and even more discounted food in this fortnight’s release as bars and restaurants aim to save Brits money on eating out, offering 50% off and 2 for 1 printable vouchers left, right and centre.

Sorex Wireless transforms mobile phone into electronic key

Sorex Wireless transforms mobile phone into electronic key

  • Submitted by: Bond PR
  • Thursday, 14 May 2009

NEC, Birmingham, UK, 14th May 2009. Austrian company Sorex Wireless has this week launched its wirelessKey solution at IFSEC 2009 in Birmingham. This keyless entry system turns almost any blue-tooth enabled mobile phone into an electronic key. Different versions are available for private and professional applications. Businesses use the Sorex wirelessKey for access control and time logging, while the consumer version is suitable for tasks including automatic entry and garage control.

“The advantages of the system include its suitability for daily use, security and ease of operation. There is no need to reconfigure that handset that will be used as the electronic key,” explains Sorex founder and CEO, Christian Csank. All the technology is housed in the Sorex Wireless bluetooth module which communicates with the mobile phone. Each handset is registered once and is then automatically identified according to its unique Bluetooth MAC address. The Sorex wirelessKey is already in operation throughout the German-speaking world.

Premium version for businesses

Specifically designed for businesses, the professional version of Sorex wirelessKey can accommodate up to 1,000 users per console. Access rights are managed centrally via the company’s network using software developed by Sorex. This means that rights can be added or revoked at any time simply by pressing a button. Each professional module has its own internet address (IP address) making the system suitable for businesses with multiple locations. The Sorex wirelessKey can be used to authenticate employee identity, manage access control and log working times. The system can be programmed to grant individuals access to specific entry points at specific times of day. There is no need to provide employees, suppliers and service staff with a key. All they will need to access company premises is a mobile telephone.

Slimline consumer version

One advantage of the system for private users is that it can be used to grant access to all the residents of a building with a registered bluetooth mobile phone. Up to ten individuals can be registered per console. New and older Bluetooth mobile phones are compatible with the technology. Besides automatic access and garage control, additional services such as alarm system deactivation are also available. Alongside security, the system’s strength lies in its ease of use — for the majority of people, mobile phones are indispensable and among the everyday objects they carry with them at all times so the system will dispense with the need to carry a door key in future.

How Sorex wirelessKey works

A 12cm x 5cm Sorex bluetooth console is mounted on the inside of the door (invisible from the outside). The handset is registered in the system and assigned a unique 10-digit code. From then on the mobile phone is identified by the Sorex console whenever it comes into range. Once the device is verified, a radio signal is sent to open the locking mechanism or activate the electronic door motor. After the handset has been registered for the first time, no data is exchanged between the device and the Sorex bluetooth module, making it impossible for anyone to intercept the access code. The console can be set to recognise mobile phones at distances of between 1 centimetre and 14 metres. The system can also incorporate a wall-mounted door release button to provide additional security.

Highly secure

The security of the Sorex system is built on a combination of features:

- Class I bluetooth changes frequency 1,700 times per second, eliminating liability to radio frequency interference.
- The authorisation code is 128-bit encrypted.
- The code is only exchanged once, upon initial registration. From this point on it is saved in the console. No data is exchanged as the bluetooth handset comes into range and authorisation is cross-referenced. The system can simply be deactivated if the telephone is lost.
- The control console on the door cannot be reached from outside, unlike NFC sensors, fingerprint systems or code lock keypads. All of these are positioned on the outside, exposing them to a range of potential hazards (vandalism, weathering etc.).

About Sorex Wireless

Sorex Wireless was founded in 2004. Today the wireless data transfer solutions provider employs more than 30 people. The company has registered five patents and won numerous awards. All software and hardware development activities are carried out at the company’s headquarters near Vienna. The range of products encompasses remote bluetooth-based building access systems, alarm systems, and remote building services solutions. Sorex has successfully launched several corporate applications, including access control and time logging systems, ordering systems and cash desk networking. Its customers include Telekom Austria, Philips, Würth and Forstinger.

For more information contact:

UK:
Paul Shlackman, BondPR,
T: 01628 673007, E: paul@bondpr.com

Austria:
SOREX Wireless Solutions GmbH
Herzog Leopold Strasse 5
A-2700 Wr. Neustadt

Tel. +43 (0)2622 320130
E-mail: office@sorex-austria.com
www.sorex-austria.com

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of Bond PR. For more information visit http://www.dwpub.com/pressreleasewires

Doxense Launches Watchdoc To The UK Market

Doxense Launches Watchdoc To The UK Market

  • Submitted by: C8 Consulting
  • Thursday, 14 May 2009

• With its market leading print management solution, Watchdoc, Doxense can save over 25 percent of overall printing costs for organisations by reducing waste and driving greater efficiency
• Almost 20 percent of all printed documents are thrown away without being read

London, UK, 14th May 2009: Doxense UK Ltd, a European leader in print management solutions, is proud to announce the launch of its UK operations and the appointment of a new and dynamic senior management team, spearheaded by industry veteran, Lee Schofield.

Doxense is a French-owned print management company founded in 2005 and is part of the Archimed Group. Doxense flagship print management solution is Watchdoc. Watchdoc allows companies to monitor, track and report on their print estate usage and any associated costs. This allows customers to accurately pinpoint their print requirements, identify waste and utilise their print environment more effectively. It is also kind to the environment, helping organisations to take responsibility for their printing habits and associated costs and as a result lessening the impact this has on energy and water consumption. Return on Investment (RoI) for those organisations that have implemented Watchdoc, in most cases, is under six months.

In the current climate, maintaining tight budgetary control will be key to survival for any business. Tight budgeting means wasting nothing, allocating funds carefully and knowing exactly what your print environment is costing your business. Watchdoc enables companies to regain control, eradicate bad printing habits and get on top of their costs in a simple, yet highly effective way.

Lee Schofield, UK Country Manager comments: “This is a very exciting company and I am delighted to be carving out a market leading position for Doxense in the UK. Astonishingly the printing budget represents between 3 and 5 percent of annual sales and the average UK customer with 1,000 users will print over 7.8 million pages in a 12 month period. That’s a hell of a lot of printing! Often a significant proportion of this simply goes to waste – 20 percent of documents aren’t even read. The revenue implications for organisations if this is not managed effectively really are significant. Can any business really afford to have to pay thousands of pounds in costs because they haven’t managed their print environment as well as they should?”

“However there are more savings than just the printing costs to be made. Watchdoc can deliver improved operational efficiencies. For example, more than 30 percent of calls to the help desk are about the printer. Colour printing is 8-10 times more expensive than black and white but many users still print in colour. This is more to do with cultural and communication issues that focus around a lack of information around printing and having the right policies and procedures in place. Most customers are aware of the problems but they simply don’t have a solution and this is where Watchdoc can help.”

Watchdoc is a multi-lingual product that is easy to use and is 100 percent web based, and compatible with all web browsers and client workstations. Other key features of Watchdoc include:

• The solution counts all printing/printouts
• Manages and monitors network devices
• Sets working rules on network peripherals
• Provides history of printing and advanced statistics
• Measures the economical and environmental impact for organisations.

Vincent Lemaire, General Manager for Doxense International concludes: “We are delighted to welcome Lee on board to help drive sales and brand awareness for Doxense in the UK. We have a strong presence in France, Germany, Belgium, Luxembourg, Spain and Switzerland and we are keen to see sales of Watchdoc increase in the UK market. This is a great product for the channel because there are high margins to be made and it also presents an opportunity for resellers to generate an extra revenue stream around services as well as establish an ongoing dialogue with customers, presenting the opportunity for cross and up-selling of other solutions.”

To find out more about Doxense please visit the website: www.doxense.com or to contact the UK team please call Lee Schofield on: +44 (0) 207 664 8879 or via email at: lee.schofield@doxense.com.

-Ends-

Notes to the editors:

About Doxense

Doxense, a 100 percent subsidiary of the Archimed group, is the publisher of the Watchdoc range of software dedicated to print management. It provides its expertise to the fifty certified partners responsible for marketing and supporting the solution with private and public enterprises. With relations with the largest equipment constructors (such as Xerox, Ricoh, Lexmark, Dell and Kyocera), Doxense has a presence in the main European areas.

About the Archimed group

With more than 15 years of experience, Archimed is a publisher/ integrator of document portals. An expert in the integration of information systems and collaborative portals in the cultural, educational and e‐administration fields, the Archimed group also puts its software and specialist expertise at the service of companies, offering information management and sharing solutions.

For further information:

Paula Elliott
C8 Consulting Ltd for Doxense UK Ltd
+44 (0) 7894 339645 / +44 (0) 118 9001132
paula@c8consulting.co.uk

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of C8 Consulting. For more information visit http://www.dwpub.com/pressreleasewires

Sony Ericsson and T-Mobile ‘drive’ Fast & Furious into Spring with the W705 …

Sony Ericsson and T-Mobile ‘drive’ Fast & Furious into Spring with the W705 Zeemote® edition phone

  • Submitted by: MUSTARD PR
  • Wednesday, 13 May 2009

Better Burnouts. Better Handling. Zeemote JS1 Bluetooth Mobile Gaming Controller puts you in control of the official ‘Fast & Furious’ mobile game, exclusively available to T-Mobile customers on the Sony Ericsson W705 Walkman™ phone.

London, UK – May 13, 2009 – Sony Ericsson today announced a partnership with Zeemote®, the recognised leader in wireless controller technology and products for mobile devices, to launch a console-style mobile gaming experience in the UK for the first time.

The Sony Ericsson W705 will be exclusively available on T-Mobile, bundled with a Zeemote® JS1 Bluetooth Mobile Gaming Controller and pre-loaded with the Fast & Furious Zeemote Ready™ game. The compact and comfortable controller features a highly responsive thumbstick and four action buttons to provide users with a truly fun and immersive mobile gaming experience. Fast & Furious, published by I-Play, boasts stunning graphics and addictive game play, bringing to life the sheer speed and intensity of real life street racing behind the wheel of over 32 muscle, import tuner and exotic cars.

“Sony Ericsson prides itself on bringing intuitive and entertaining technologies to its consumers. We are delighted to be giving them the opportunity to experience the award winning Zeemote™ JS1 Bluetooth Mobile Gaming Controller in combination with our W705 state-of-the-art handset,” said Dave Hilton, Marketing Director Sony Ericsson UK and Ireland.

Ernie Cormier, CEO, Zeemote Inc, added, “We are pleased to partner with Sony Ericsson and T-Mobile to create the world’s best mobile gaming experience for consumers in the UK through the feature rich W705 Walkman™ phone bundle featuring the Zeemote JS1.”

Combining sleek design and best-in-class sound quality with super-fast HSDPA Internet access, the Sony Ericsson W705 Walkman™ phone is a fantastic all-rounder. The elegant and compact slider comes with a gorgeous 2.4” screen that is perfect for gaming, a 4GB memory card (expandable to 16GB), letting you store up to 3,900 songs and auto rotate (switches from portrait to landscape) functionality. The 3.2 megapixel camera allows users to capture photographs and video for easy upload via 3G or Wi-Fi to their favourite social networking sites.

The Zeemote™ JS1 Wireless Controller is compact, ergonomically designed to fit comfortably in the hand and easily connects to the Sony Ericsson W705 via Bluetooth for hours of mobile gaming fun with the Zeemote Ready™ version of the Fast & Furious from I-Play. In addition, the Zeemote JS1 is compatible with all genres of mobile gaming and the Sony Ericsson W705 comes pre-loaded with 5 additional Zeemote Ready™ Demo Games including Powerboat Challenge™, Rally Master Pro™, and Galaxy on Fire™ from FishLabs plus Tom Clancy’s H.A.W.X™ and Prince of Persia™ from Gameloft.

For a limited time, T-Mobile is offering two additional free Zeemote Ready™ Games, Planet Riders and DEEP Submarine Odyssey, with purchase of the Sony Ericsson W705 Fast & Furious Bundle Featuring the Zeemote JS1. Additional Zeemote Ready™ Games will be available on the T-Mobile Web N’ Walk Portal.

Dubbed “The Gaming Sensation of 2009” by a leading UK technology TV show, the Zeemote JS1 controller is this year’s must-have peripheral for getting the most out of mobile gaming. The Sony Ericsson W705 / Zeemote® JS1 bundle will be available from May 2009 in the UK market at select retail stores or online at www.tmobile.com.uk

- ENDS -
About Sony Ericsson:
Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson, please visit www.sonyericsson.com

About T-Mobile
T-Mobile is one of the world’s largest mobile operators with more than 126.6 million customers worldwide and is the service provider of choice for 16.8 million customers in the UK, making it one of the largest networks. T-Mobile has a range of innovative products and services, such as Solo, the SIM only option offering market-leading minutes and texts (at £30 per month) on a 30-day rolling contract; Combi, our best package deal; Flext, a unique tariff with a flexible allowance; U-Fix, a tariff that combines pay-as-you-go and a minimum term contract, and web’n'walk, which enables customers to surf the internet on the move. Competitive high-speed Mobile Broadband tariffs include access to the largest worldwide Wi-Fi network, with more than 1,000 HotSpots in convenient locations in the UK and 27,000 worldwide. Network coverage is among the best in the UK at over 99 per cent of the UK population. T-Mobile operates an advanced 3G HSDPA-enabled network capable of supporting effective mobile broadband speeds of up 4.5Mbps and is the first UK operator to provide a nationwide HSUPA capability for faster uploads. For more information about T-Mobile UK, please visit www.t-mobile.co.uk

About Zeemote Inc.
Zeemote Inc. is the recognized leader in designing, manufacturing, marketing and licensing wireless controller technology and products for mobile devices.

About Zeemote JS1 Controller
The company’s debut product is the Zeemote JS1 Controller, which creates the world’s best mobile gaming experience.

The award-winning Bluetooth gaming controller is marketed and sold globally through partnerships with top handset manufacturers and mobile operators. The world’s leading mobile game developers and publishers are actively creating Zeemote Ready titles to take advantage of the exciting and immersive game play delivered by the JS1 Controller.

For press information please contact:

Eleni Christou
Brando
0207 419 6941
eleni@brando-world.com

Mariam Shahid
Brando
0207 419 8624
mariam@brando-world.com

For Zeemote press information, please contact:

Andrew Durkin / Sarah Bedwell
MUSTARD PR
Tel: +44 (0) 1628 502601
andrew@mustardpr.com /
sarah@mustardpr.com

Glenn Kiladis
Zeemote Inc.
+1.617.319.9789
gkiladis@zeemote.com

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of MUSTARD PR. For more information visit http://www.dwpub.com/pressreleasewires

Dragon’s Den video recipe site launches iPhone App

Dragon’s Den video recipe site launches iPhone App

  • Submitted by: Look and Taste (formerly Ifoods)
  • Wednesday, 13 May 2009

Top video recipe website Lookandtaste.com, which was featured on last seasons BBC hit show Dragon’s Den, has launched it’s iPhone App to over 77 countries worldwide on the itunes Appstore.

Lookandtaste.com, named by top UK tech magazine T3 as one of the top 10 most useful web services alongside the likes of gmail, flickr and the BBC iPlayer, today launched their video recipes onto the iPhone.

The lookandtaste.com iPhone application allows users to view over 300 video recipes and over 300 food glossary videos on their phone, on the move. The application will constantly update offering the user an ever increasing video cookbook on their phone with plans to eventually have over 1,000 recipes available on the popular iPhone. Seasonal recipes will be added at different times throughout the year making this application one of the most agile and useful on the market.

The iPhone application (available here will be priced at $9.99 on the app store and Lookandtaste.com have also launched a free version of their application (available here, with 20 of their most popular video recipes available for viewing, called Lookandtaste Lite.

Niall Harbison, chef and MD at lookandtaste.com, said “We’re hoping that with this iPhone app and the newly re-launched site we’ll be able to show the Dragon’s up for having passed on a great investment”.

The iPhone Appstore has just surpassed the 1 billion downloads landmark and Lookandtaste hope to capture the foodie portion of the iPhone app market with their innovative new application.

Sean Fee, CEO of Lookandtaste, said “The Lookandtaste iPhone App is something we’ve been working on for a while and we really feel our product provides a perfect example of how useful the iPhone can be, and with the appstore we have a great platform to get our videos out to more foodies”.

-ends-

notes to editors:

Look and Taste is a foodie site featuring cook-along videos from our masterchef Niall Harbison. There are over 300 video recipes on the site, which are constantly being added to.

For press enquiries, please email Sean Fee at sean.fee@lookandtaste.com or call +353 15 111 257 or mobile +353 86 177 4346

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of Look and Taste (formerly Ifoods). For more information visit http://www.dwpub.com/pressreleasewires

Best Practice Credit Card Protection Following Increase in UK Crime

Best Practice Credit Card Protection Following Increase in UK Crime

  • Submitted by: Thinking Money
  • Wednesday, 13 May 2009

Growing levels of fraud and increasing media coverage to the topic is raising consumers’ interest in fraud prevention and insurance.

Thinking Money announces that many of the best credit cards are becoming those that provide greater customer service, fraud prevention and plain-English terms and conditions.

It appears that the UK credit card industry, following the shock to the system of the credit crunch, may well see a restructuring of the markets’ marketing emphasis, with customer service and innovation being at the centre.

Credit Crunch and White Collar Credit Card Fraud on the Rise

Historically petty and serious crime levels have risen as a result of a recession, which is true of today’s crime figures too. This trend is also translating in to white collar crime too. Increasing credit card fraud levels may well be attributed to the suffering economy.

” Growing levels of fraud and increasing media coverage to the topic is raising consumers’ interest in fraud prevention and insurance. “

Fraud and Consumer Protection

Following dramatic increases in UK credit card fraud from 2007 to 2008 of 14% (as reported by APACS – the UK’s Payment Association), fraud / identity theft protection has never been more important.

This 14% increase equates to a further £170m in credit cards fraud.

Best practice credit card protection, Thinking Money believes, will be a factor that we see more on consumers’ agenda.

Best Practice Credit Card Fraud Prevention

Best practice credit card management relies on more than special credit card deals, and a comprehensive, clearly communicated credit card fraud advice can be USP for credit card companies.

An example of best practice credit card fraud advice:

- When you receive a new card, sign it straight away.
- Never leave your card unattended in public places or “behind the bar”.
- During a transaction, never let your card out of your sight. In a restaurant or bar, ask the staff to bring the Chip & PIN terminal to you or go with them, rather than letting them take your card.
- Keep all credit card cheques in a safe place.
- Do not discard receipts or correspondence that contains personal information or details of your financial affairs in general household waste. Small modestly priced domestic shredders are readily available and their use is recommended.
- Destroy or shred any unused credit cards and cheques when new ones are received.

Information sourced from MBNA Credit Cards and Ireland’s MBNA Credit Card website, where more information can be found on their credit card fraud advice page.

Established in…

Thinking Money states that as the recession continue to bite, we will see more financial businesses marketing their softer assets. These might include their business values, the strength of their balance sheet, and even things like a continued push on the year that they were established and those.

References:

For more information on Credit Card Protection visit the Thinking Money or APAC website.
http://www.thinkingmoney.org/
http://www.apacs.org.uk/

For further information on best practice credit card fraud prevention:
http://www.mbna.co.uk/fraud-protect.html
http://www.mbna.co.uk/
http://www.mbna.ie/

Mike Brains,
Thinking Money,
Manchester,
UK

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of Thinking Money. For more information visit http://www.dwpub.com/pressreleasewires

Freemium Model to Predominate in Mobile Apps with VAS revenues Reaching $14bn by 2014, says new …

Freemium Model to Predominate in Mobile Apps with VAS revenues Reaching $14bn by 2014, says new Juniper report

  • Submitted by: Juniper Research
  • Wednesday, 13 May 2009

HAMPSHIRE, UK: Wednesday, 13th May 2009 — Annual revenues from value-added services upsold through downloaded apps are expected to exceed $14bn by 2014, according to a new report from Juniper Research.

The report found that storefronts are increasingly likely to offer the facility to upsell premium content from within the app itself (including the App Store, starting later this year). The result being that the freemium business model – whereby applications are offered on a free to download basis but subsequently offer incremental revenues from subscription-based services and additional content options – will become increasingly prevalent over the next five years.

However, the mobile applications report also observed that widespread deployment of the freemium apps model would pose a significant challenge to network operators, given that it offers the opportunity for much existing (and potential) content revenues to be directed through app stores (and the apps themselves) rather than through traditional distribution channels.

Nevertheless, as report author Dr Windsor Holden noted, “Although consumers are likely to shift from purchasing content on-portal to app stores offered by vendors and OS providers, those stores in turn represent an opportunity for operators to realise far greater revenues from consumer data usage.”

The report argues that apps delivered on a freemium basis presents a substantial opportunity for content providers to derive additional revenues from advertising. The levels of repeat usage from applications downloaded via the App Store suggests that there is far more opportunity for brand exposure on a per download basis than with any previous content.

Other findings from the Juniper report include:
• The low retail prices offered by Apple’s App Store have already resulted in significant price erosion on other established storefronts
• Short-term revenue growth from consumer-oriented applications is likely to be constrained by the global recession

Juniper Research assesses the current and future status of the mobile applications market based on interviews, case studies and analysis from representatives of some of the leading organisations in the growing mobile applications industry.

Whitepapers and further details of the study ‘Mobile Applications & Apps Stores: Business Models, Opportunities & Forecasts 2009-2014’ can be freely downloaded from http://www.juniperresearch.com. Alternatively please contact John Levett at john.levett@juniperresearch.com, telephone +44(0)1256 830002.

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of Juniper Research. For more information visit http://www.dwpub.com/pressreleasewires

Nemisys and Ipadio Appoint Paralympian Hero – Charity Director, Sportsman and Author: Mike …

Nemisys and Ipadio Appoint Paralympian Hero – Charity Director, Sportsman and Author: Mike Brace, OBE

  • Submitted by: Waves PR
  • Tuesday, 12 May 2009

For people with a visual impairment or with mobility problems, making using the Internet tough, ipadio has the potential to be really liberating

Nemisys and Ipadio Appoint Charity Director, Sportsman and Author: Mike Brace, OBE

- Brace joins companies as Director
- Expected to help reinforce Nemisys’ sport and charity connections and credentials

Creative digital agency Nemisys, with its newly launched subsidiary ipadio has appointed outstanding sports and charity figure Mike Brace, OBE, to its board. Currently CEO of VISION 2020 UK, the umbrella organisation promoting collaboration and co-operation between the UK voluntary visual impairment bodies, health sector and statutory services, he was a member of the Board of the successful 2012 Bid Team and was a full board member of the London Organising Committee until February 2009. He was Chairman of Paralympics GB from 2001 to 2008, is a Trustee of The Primary Club and the Disability Sports Development Trust and was awarded the OBE for Services to Disabled Sport in the 2005 New Year’s Honours List.

“I am hugely impressed with the company’s newly launched application, ipadio. Being able to broadcast live to the Internet, on any phone, anywhere, is great for anyone. For people with a visual impairment or with mobility problems, making using the Internet tough, ipadio has the potential to be really liberating,” said Brace. “Nemisys has a strong pedigree in really workable on-line solutions for both sports’ organisations and charities and their ethos is very similar to my own, so joining the team is something I can be proud of.”

“The advantages to us of having an inspirational figure such as Mike on our board are self-evident,” said Mark Smith, CEO of both Nemisys and Ipadio. “His sporting and charity credentials, connections and track record would be hard to top, and today marks a major step forward: we believe that he can help us achieve our extremely ambitious plans.”

Further information at www.nemisys.uk.com and www.ipadio.com.

###

Notes to Editors:

By visiting www.ipadio.com/mikebrace, journalists will be able to pick up a recorded interview with Mike, and, should they wish to use it themselves, may embed the code within their own sites as they see fit.

About Mike Brace

Mike Brace has been appointed non-executive director of both Nemisys and its subsidiary, ipadio.

Blinded by a firework aged 10, Brace was National Champion at race walking for many years and still holds many of the records for a totally blind walker. He represented Great Britain at cross-country skiing in the first Winter Paralympics, 1976, and then in a further three World Championships, five Paralympics and two European Championships.

Brace managed the GB Cross-Country Ski Team from 1988 until 1994, and was a Chef de Mission for the Great Britain Team for the 1998 Winter Paralympics in Nagano, Japan and Head of Delegation at Paralympics, Salt Lake City 2002, Athens 2004, Torino 2006 and Beijing 2008. He has also managed athletics teams in European and World Championships, and was the Manager for the first England Blind Cricket Team.

To add to his successes, Brace was Chairman of British Blind Sport and was elected Chairman of the British Paralympic Association in February 2001 following the success of the Paralympic Team in Sydney. He was re-elected in February 2005 (and stood down in November 2008).

He has helped establish national sports bodies for the disabled including British Blind Sport, British Ski Club for the Disabled and the British Paralympic Association. He has also served on a number of working parties such as the Board establishing the new national anti-doping organisation (UKAD), Sport England’s Strategy Group and Metro Sports Club for the Blind. This Club, which he founded, has been cricket National Club, League and Cup Champions many times.

Brace regards his main sporting achievements as completing two London Marathons, two ski marathons (Norway and Switzerland) and, the most tiring, the Devizes to Westminster Canoe Marathon (over 125 miles). As an active after dinner speaker, he has raised in excess of £300,000 for his various charities, and became a Governor of the University of East London in September 2006. His first book, Where There’s A Will, was published in 1981.

About Nemisys

Nemisys (www.nemisys.uk.com) is a creative digital agency, developing effective web sites and online applications. Nemisys has a strong record of delivery in numerous sectors, notably with charities, education, government and sports organisations. Formed in 2001, with a turnover of £1.6 million per annum, it has 20 staff, all of whom are automatically CRB checked.

Nemisys in Sports

Nemisys’ portfolio of sports clients ranges from government bodies to commercial sports organisations, from grass roots clubs through to Olympic bodies, across a range of sports from athletics and golf through to angling and diving. These customers include 25 School Sports Partnerships (SSPs), 14 County Sports Partnerships (CSPs) and a wide range of governing bodies including Sport England and the British Paralympic Association. Practical and user-friendly, Nemisys projects have often been identified as beacons of good practice, winning awards for their commissioning organisations or being replicated across the country.

Contact:

Claire Thompson, Nemisys
E: media@nemisys.uk.com
Or claire @ wavespr.com
Tel: +44 (0) 207 795 8147
Out of hours: +44 (0) 944 0394
Mob: +44 (0) 7771 817015

This press release was distributed via SourceWire, a service from Daryl Willcox Publishing, on behalf of Waves PR. For more information visit http://www.dwpub.com/pressreleasewires