You are the inventor, the manufacturer, the owner of the business. But you realise that you are not in a position to do your own advertising. The internet has developed a sophisticated audience that thrives on how a message is delivered, the average decision maker spends about two seconds deciding whether or not to hit the next key and open your website up. A message has to get their interest fast and then hold it. It takes the right combination of skill, artistic talent and knowledge of the intended audience to do this. Each audience has a particular need and way to approach it, direct or subtle, artistic or straightforward information, everyday language or jargon.

Your advertisement must be developed, fine tuned and aimed at the potential buyer in a fashion they will feel comfortable in seeing and hearing.

When you have made your decision to use internet video advertising, it’s time to set some criteria. Cost is obvious, quality is not free. There are some very expensive agencies and they deal with the biggest clients. Can you afford them; do they have time to give you the attention you need? Which market are you trying to reach? If you are a very specialised company, perhaps a smaller agency is best since you will be aiming at a segment of the web audience.

It is important to establish a rapport with the developers. These are technical artists. They love their work and take great pride in it, they should be appreciated. But remember to try to express what you want clearly, if you don’t know what you want how can they make it for you? This will be a cooperative, creative team effort.

When the finished advertisement is done, review it and then get it online. Testing the effectiveness of the ad is where you will learn much, using SEO (search engine optimization) will get your advertisement picked up quickly on Google, Yahoo and Bing searches. SEO is the icing on the internet advertising cake and your online marketing company should be able to assist with SEO efforts.

EyeWitness is an online marketing company that specialises in video advertising. They incorporate full service video production with marketing campaign strategies that can boost web traffic for any business.

Consequently Tom decided to conduct a trial himself by travelling the length of the new Hadrians Wall National Trail that runs from Wallsend in North Tyneside and Bowness-on-Solway in Cumbria, a distance of approximately 84 miles and that follows the original path of the Roman wall built between AD100 and AD160 through city streets, suburban residential areas, small rural villages and the open countryside.

Argyll [http://www.argyll-loneworker.co.uk] CEO Tom Morton (46) was accompanied on the trip by Michael Johnson (60), a long-standing family friend. The duo set off at 2pm on Friday 6th August with an aim to complete the trail within 4 days. A Smartcare GPS device, containing a mobile phone, global positioning system (GPS), fall detection sensor and an SOS button to summons assistance placed inside each of their rucksacks. Both devices were linked to a 24/7 monitoring facility to handle any alarms raised. In order to test the mobile phone coverage, one device was connected to O2 and the other to Orange/Everywhere.

Both devices were configured to use GPS to trace positions over a maximum of 16 hours each day between 0600 and 2200 hours and to plot their exact positions at intervals of 10 minutes. Individual device ‘wake up’ times were also staggered to commence their reporting 5 minutes apart. Position reports were displayed, via the internet, on a familiar Google® map where friends, family and colleagues were able to visit the Argyll company website and view the intrepid duo’s progress.

Information included their current location, prior historical movements leading up to that point and their current speed and direction of travel. The site also enabled viewers to send messages of support (and comfort!) to their personal mobile phone using a combination of Twitter and sms text messaging. Fundamentally this also served to reassure family by confirming that they had arrived safely at their planned overnight accommodation.

Following the trial, Tom said “This was a hard and demanding trek but our spirits were continuously lifted along the way as we met some fascinating people. Those worth particular mention include Sammy, Angie and Kev plus Scooby the Jack Russell (who didn’t care much for Michaels day-glo rucksack cover) who had just walked the Antonine Wall and were dressed in Roman Centurion and full army combat gear and collecting cash in tins for ‘Help For Heroes’; Paul Cocoran an ex-Army veteran raising profile for the Rifles charity for those injured in Afghanistan and who was carrying everything including the kitchen sink (literally!) plus the most senior coast-to-coast walkers (on this trip) 86 years old ex-Navy Jed and his friend ex-builder Brian, both representing the ‘Idle Working Mens Club’ near Bradford.

“I am clearly a huge advocate for the use of mobile technology within a healthcare setting and I wanted to prove that this type of technology can be utilised as part of the package of support and care that will enable people suffering from falls or with long-term chronic illnesses such as heart disease, diabetes and Alzheimer’s to live more independent lifestyles.

“One of the barriers levied against deployment of this technology is the potential harm that any technical failure, associated with the adoption of any new technologies, could cause to both service user confidence and clinical reputation. I do hope that in completing this coast to coast trial, I have successfully tested, demonstrated and proven the resilience of the technology within and behind the Smartcare and that this will build confidence within clinicians and service users to assuage those initial fears.”

Michael is already a fan. He first became interested in the technology when Argyll [http://www.argyll-loneworker.co.uk] presented his mother-in-law with a Smartcare GPS after she suffered a broken arm during a fall onto ice last winter and after an attempted burglary occurrence within the space of one year.

“My mother-in-law is in her 80’s and leads an active and fiercely independent lifestyle. She already had a red button and neck pendant for use at home. Whilst simple to understand, this proved to be of little use to her whenever she went into the garden, or left the house to walk the dog, go shopping or to visit her friends.

“The Smartcare GPS is just as easy to understand, the simple mobile phone feature is a great benefit providing simple call buttons and a dedicated SOS function, but it offers our entire family valuable comfort and reassurance of her personal safety and well-being should she fall or need assistance. This means that no matter where she goes we can always call her and with the addition of the Internet mapping service, we can now go and join her if she doesn’t answer our call!”

About Argyll

Since its foundation in 1998, Argyll – www.argyll-loneworker.co.uk- has become the UK’s leading provider of services and technology solutions that support employers fulfil their duty of care to Lone Worker employees. The company supports almost 30,000 individuals and offers a range of products and services specifically designed to monitor and manage an individual’s health, safety and well-being empowering them with the ability to manage day to day risks. Argyll not only provides Lone Workers with the means of summoning assistance and a guaranteed emergency response, but also provides the employer with full compliance of health & safety legislation and the new standards.

Contact Details: Susan Fitzpatrick

Argyll,

SafeShores House,

Sandbank Business Park,

Sandbank,

Dunoon,

Argyll,

PA23 8PB

Tel: 0870 750 1471

FScout software uses data discovery to reduce PCI DSS scope, risk and exposure

Leatherhead, 23rd August 2010 – Digital forensics and incident response specialists, Foregenix today announced the availability of its cardholder data discovery tool, FScout. FScout’s proprietary technology identifies any unprotected and legacy cardholder data on laptops, desktops and servers across a business. The software alerts clients and identifies the unprotected cardholder data so that it can be securely removed or encrypted to reduce the business exposure, PCI scope and risk of data compromise. In addition to risk reduction, the solution is used to reduce the scope (and associated costs) of the Payment Card Industry Data Security Standard (PCI DSS) across the enterprise. Leading card payment processors Commidea, Servebase and CreditCall are among the proactive companies currently running the software as part of their commitment to compliance and risk management.

FScout maintains the integrity of the host system as it scans for unprotected credit card data. FScout’s forensically-sound approach ensures that the forensic integrity of files as well as the entire system is not disturbed should there be a need for an investigation. It uses intelligent scanning to identify unprotected cardholder data across an organisation’s systems, including normal files, deleted files, unallocated areas of the disk and slack space. This functionality, combined with its centralised and customisable reporting capabilities assists security managers in identifying and addressing future cardholder ‘data leaks’ across the organisation, thus working towards an account data sterile environment.

“FScout is an invaluable tool in our compliance toolkit. Its use helps us to validate and manage our PCI scope and ensure that we have no data leakage through regular monitoring of our business systems. We already know that PCI DSS v2 is likely to require the use of cardholder data discovery tools as part of both scoping and validation and FScout addresses that requirement” said Marc White, Head of Security and Compliance at Commidea Ltd. “FScout is in my opinion, best of breed, accurate, fast, reliable and a valuable addition to every security team’s PCI armoury.”

“As a key partner in our security strategy, Foregenix provides a proactive, well supported and refreshing view on PCI DSS Compliance. The release of FScout further demonstrates their proactive stance towards securing customer data and in particular, cardholder data,”said Salvatore Cicero, CTO of Servebase. “Its reporting gives us the ability to regularly scan our entire business to ensure that there is no unprotected credit or debit card data being exposed. Going forward FScout will form an integral part of our security strategy of monitoring for risk.”

“The Foregenix cardholder data discovery tool FScout fits extremely well, alongside other existing tools in the PCI DSS world, in the category of useful and efficient tools in reducing risk. We are looking forward to be able to use FScout to be more efficient regarding PCI compliance and risk reduction of our contract partners and merchants,” said Michael Fraenken, Senior Risk Manager from acquiring bank Postbank P.O.S. Transact GmbH, Germany.

FScout works on multiple platforms including Windows, Linux, Open BSD/FreeBSD and Solaris.

About Foregenix

Foregenix is an independent, specialised information security business, headquartered in the United Kingdom, with a global service delivery capability. The Foregenix team has been closely involved with the payment card Industry since the inception of the security standards in 2004, and have carried out numerous PCI DSS assessments, PA-DSS assessments, penetration tests and forensic investigations on hundreds of organisations during this time. Its technical team has extensive experience in digital security, having worked as security consultants, analysts and engineers in a wide array of environments; including global financial institutions, global networking and security providers. www.foregenix.com

Following a three month trial, Vodafone is to deploy upgraded Telsis protocol conversion platforms, enabling it to offer large public and private sector enterprises a direct connection to its network via SIP, the voice over IP protocol, in addition to a range of existing legacy connection schemes.

Vodafone customers will experience a contemporary integrated fixed and mobile voice solution enabling their unified communications to increase efficiency, manageability, and to save costs.

Vodafone solution manager Jo Smits explains: “We have a large number of Telsis protocol converters at multiple sites throughout the Netherlands and over the last five years they have enabled us to position Vodafone as the country’s most flexible operator. They allow enterprise customers to connect their PBXs and ACDs to our network using almost any standards-based legacy protocol they choose, as well as proprietary versions. We’re getting increasing interest in SIP as organisations begin migrating to SIP based PBXs. So the question was could Telsis move Vodafone and its customers smoothly into the world of IP?

“The Telsis roadmap for voice platforms offers several different options for creating even greater value for our direct connect customers by adding intelligence and applications, but for now Telsis has proved conclusively that it has a very thorough understanding of SIP. Telsis not only delivered a fully standards compliant solution for the trial, but demonstrated that at very short notice it can deliver proprietary flavours of the protocol too. As a result, we’ll soon be offering IP connectivity to our customers, starting with one of our Telsis sites and upgrading the rest in a phased programme as customer demand continues to grow.”

Telsis products are in use with major mobile and fixed network operators worldwide. The company has an extensive range of carrier-grade infrastructure solutions including SMS Routing and IN voice platforms, as well as media gateways for NGN and VoIP support. Telsis has a long history of enabling operators to benefit from the introduction of innovative value added services, and is now leading the industry in defining a new global standard for SMS service usability and customer experience. Visit http://www.telsis.com

Vodafone is one of the largest communication providers in the Netherlands and member of Vodafone Group, the largest international mobile communication provider worldwide, participating in mobile operators in 31 countries over five continents, and with partner networks in approximately 40 countries worldwide. As at 31 March 2010 Vodafone had a customer base of over 340 million worldwide. For more information visit http://www.vodafone.com
-ends-

Further editorial information:
Telsis – Stewart Easby + 44 1489 760639
Sage Partnership – Kevin Fiske + 44 1189 344007

Reading, UK., August 23, 2010 – Numara® Software, Inc., a leader in service management and asset management solutions for IT professionals, today announced that it will host a webinar with The Help Desk Coach, Donna Earl (www.helpdeskcoach.com), internationally recognised consultant, coach and author. Today’s fast-paced world can make it difficult for companies to deliver consistent and high-quality user support and service. Fortunately, there are skills and tools available to organisations that can help optimise help desk agents and improve the processes needed to maximise an organisation’s ability to deliver excellent user-friendly service.

During the webinar, Earl will share her extensive real-world experience helping help desks develop customer service skills. She monitors the technique effectiveness of over 1,000 help desks per year. Earl has successfully incorporated and developed effective and user friendly customer service skills, and during the Numara Software 60-minute webinar, Earl will reveal her three tried-and-true techniques for help desk agents to effectively maximise resources and promote an excellent end-user experience. The webinar, “Help your Help Desk Deliver Top Notch Support,” will clearly demonstrate the importance of effective customer service skills and provide valuable tips to help agents best respond to users and seamlessly migrate users to self help techniques.

Additionally, Numara Software Product Marketing Manager Elisabeth Cullivan, will give a live demonstration of the award-winning, ITIL® V3-compatible Numara FootPrints solution from Numara Software. She will showcase how it seamlessly helps companies provide a more-user friendly experience and minimise time to resolution.

The live webinar will be held on Wednesday, August 25, 2010 at 4 p.m. UK time and is currently open for registration at http://ow.ly/2rgyn. Following the webinar, participants will have the chance to ask the Help Desk Coach and Numara Software representatives questions during the live Q&A session.

Numara FootPrints is a flexible and cost-effective solution for practical IT service management. Helping organisations streamline service desk processes, improve the customer experience and reduce time to resolution, Numara FootPrints delivers delivering unparalleled automation value for managing the service desk and other business processes. Numara FootPrints helps organisations automate and consolidate comprehensive, integrated service management processes with a single tool. Known for its ease of administration and use, extensive workflow automation and fast time to productivity, Numara FootPrints does not require complex programming or third party-consultants to get up and running.

For more information on Numara Software, please visit www.numarasoftware.com. To register for the webinar, please visit: http://ow.ly/2rgyn.

About Numara Software
With more than 55,000 customer sites worldwide, Numara Software is a global leader in delivering practical, flexible solutions that allow IT organisations to improve service to their end-users. Our integrated IT service management and IT asset management software platforms enable organisations to efficiently automate a wide variety of IT related tasks and processes using interoperable solutions from a single, proven vendor. Widely known for our dedicated focus on ease of use and affordability for our customers, our IT solutions deliver fast time-to-value, increased control, and reduced risk for small businesses to large companies. For more information, visit: www.numarasoftware.co.uk

###

Contact:
Bridgette Dewar
C8 Consulting for Numara Software
0118 900 1134 / 077 888 66 946
Bridgette@c8consulting.co.uk

The software now blurs the boundary between pre-created templates from a library and custom designs from a design studio.

Businesses can now select a design that reflects the ‘type’ of look they are after and customise the design to perfectly match their business. Emma Watkins, Reason8′s UK Manager, states, “This new software, changes the market. This is now the only product that offers the three things that our clients want: jaw-dropping customised designs, the ability to edit every facet of their website and a HTML website soul, that gives them great search engine results.”

Using the latest in web technologies the design editor allows anyone to create their own Flash designs within a HTML website. Unlike flash websites with a HTML layer the new websites produced are structured in pure HTML with a powerful Flash design overlay. Providing maximum search engine benefit with the design capabilities only found in the latest versions of Flash.

Users can create their own templates or completely modify one from the library. Colours can be selected from a choice of 16 million and blended to create any colour scheme. Existing colours within an image or text can be matched exactly using the powerful built in colour picker. Text can be added, resized, rotated, blended and animated. The extensive image library contains logos and icons and industry specific images. Additional images and logos can be uploaded to the library and modified using powerful image editing tools.

The project in its 2nd year of development is intended to revolutionise how HTML websites are built. Over the coming weeks further features will be added to the website builder, such as more animation options and a more comprehensive image library.

“There are two things that make the release of this website builder so special; firstly that this technology is available online (it actually runs inside your web browser) and secondly that it has been designed for the complete novice.”

Reason8, provide a complete on-line HTML business website builder. Aimed at the small business market the application is simple to use and includes a powerful design tool, professional template design, hosting, email facilities, search engine optimisation and UK based telephone and email support.

For more information, please visit http://www.reason8.com

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As a result of this collaboration, the Djigzo email encryption and authentication gateway will be able to interface directly with Comodo’s managed Enterprise Public Key Infrastructure (EPKI). A fully automated certificate request procedure allows an organization to obtain trusted signing and encryption certificates for all gateway users without any user intervention, through its Djigzo server. By interfacing directly with Comodo’s managed Enterprise PKI, large organizations that need personal certificates for all employees can now automatically obtain the required certificates without having to use complex procedures for requesting certificates.

“Comodo email encryption certificates are automatically recognized by most email servers and clients,”said Martijn Brinkers, CEO of Djigzo.”This is especially important when digitally signing all outgoing email. Using Comodo certificates makes the Djgzo products even more easy to use for both end users and system administrators.”

Djigzo is an email encryption gateway that is fully open source. Djigzo is available for free by downloading from the website www.djigzo.com. Sources and documentation can be downloaded for free. Djigzo advocates that the open source model provides the best value for its customers.

“Enterprises and customers alike expect secure email transactions to send and receive information from any computer with protection from identity fraud and an experience to be hassle-free,” said Melih Abdulhayoglu, Comodo CEO and chief security architect.”With this partnership we hope to leverage our strengths for the benefit of the customer creating peace of mind and trust online when emailing any document from anywhere.”

About Djigzo

Djigzo, based in Amsterdam, NL, provides open source products that allow companies to automatically secure their email and protect it against unauthorized access of email both in transit and at rest. Djigzo Email Encryption Gateway is a centrally managed email server (MTA) based on open source standards. It encrypts and decrypts your incoming and outgoing email at the gateway level. Djigzo supports two encryption standards: S/MIME and PDF encryption. Because Djigzo Email Encryption Gateway functions as a general SMTP email server, it is compatible with existing email infrastructures. Djigzo can be installed using one of the provided packages for Ubuntu Linux, Debian, Red Hat or CentOS. A ready to run “Virtual Appliance” for VMware ESX and Workstation is available.

About Comodo

Comodo is a leading brand in Internet security. With US Headquarters in New Jersey and global resources in UK, China, India, Ukraine, and Romania, Comodo provides businesses and consumers worldwide with security and trust services, including digital certificates, PCI scanning, desktop security, and remote PC support. Securing online transactions for over 200,000 businesses, and with more than 25 million desktop security software installations, including an award-winning firewall and antivirus software, Comodo is Creating Trust Online®. To learn more, visit Comodo’s website

For more information, reporters and analysts may contact:

Martijn Brinkers
Djigzo
+31 858782872
E-Mail: martijn@djigzo.com

Robin Carley,
Comodo
Public Relations and Corporate Communications
Office: 201-963-0004 x 4073
E-Mail: robin.carley@comodo.com

You’re likely familiar with conference call services and how they work, but have you taken the time to think of creative uses for these services? Rather than sticking to the traditional conference call as needed, think about the activities that your organization regularly participates in and then imagine how those activities might be conducted as a teleconference.

For example, do you regularly hold monthly sales meetings with your regional sales representatives at your main office? Even if your sales representatives serve territories just a few hours away, bringing each salesperson in for an in-person meeting can significantly affect productivity. If each person has to spend two hours each way commuting to your office just to attend the meeting, that’s four hours of lost productivity. If your team consists of ten sales people, that’s a full workweek lost simply getting to and from the office for this meeting. Holding cheap conference calls instead of requiring physical attendance solves this problem instantly as well as eliminates any fuel or transportation costs.

In addition to solving the logistics of getting your team to the office, conference calling also saves money related to the lost productivity of other staff members. It’s not uncommon for other team members to work less effectively when meetings like these are held onsite. Additional socialization takes place and some team members may be tasked with supporting the meeting in some capacity such as making copies or preparing the conference room.

Another expense related to physical meetings is food. For example, when holding longer meetings lunch is often provided for all attendees. Depending on the number of attendees and how often these meetings are held, this could be a significant drain on your budget. By moving away from in-person meetings to conference call services, you’ll reduce productivity losses, transportation costs, and incidental expenses while still achieving your goal of communicating with your team.

This regional sales meeting scenario is but one example of how cheap conference calls can put money back into your budget, but it’s far from the only way you can do so. Other ideas include holding teleclasses and teleconferences rather than traditional workshops and conferences. For example, if your organization hosts regular industry workshops or classes that require renting large meeting halls, catering, and other expenses, consider using conference call services in place of these live events.

Conference calling can also reduce hiring expenses, especially if many of your job candidates are from out of the area. It’s not unusual for job candidate to go through a series of screenings before the final face-to-face interview. Cheap conference calls can be used during the later stages to introduce a potential candidate to the entire hiring team including human resources managers, department managers, and other people with a vested interest in the candidate. Using conference calling at this stage can lead to better decisions before investing in the final interview.

Conference call services take many forms. If you haven’t reviewed your conference calling plan recently, a thorough review is in order. By understanding your current and future usage, you may find that your current conference calling plan is not the best one for you. Calling patterns do change with time; however, some companies are slow in changing their plans to reflect the way they are using these services. Not only that, competition within the telecommunications industry has led to lower priced service plans. Switching from a high cost plan to a plan that offers cheap conference calls and the features that you use the most could positively affect your budget.

Conference calling is a convenient, though often underused, communications tool that can save your company money. Plan a brainstorming session and figure out how you can use conference call services to put money back into your budget.

AIT is a conference call company that offers high quality, low cost conference calling to fit any budget. Among the many options offered are cheap conference calls, toll free conference calling, unlimited flat rate plans, pay-as-you-go plans, prepaid conference calling, and global conference call services.

Affordable software to recover lost and valuable data from digital camera in a few easy defined steps. Its self explanatory or do-it-yourself utility requires no little computer technical knowledge to run the software. Software increases business productivity and saves precious time and money.

Videos, digital, camera, erased, accidentally, deleted, audio, files, folders, pictures, software, application, memory, card, media, corrupted, accessed, drive, data, computer, personal, error, message, recovery, compatible, supports, utility, brands

Just imagine that the videos stored on the digital camera, which brings smile on your face are suddenly erased and are no further showing up in your camera? Your time is very precious so why to waste it? Use simple and flexible digital camera data recovery software to recover deleted photos, images, pictures, audio files, video files in few mouse clicks. Software is also capable of retrieving lost photos even when memory card is being pulled out of the camera while accessing it or your digital media gets corrupted.

Use of advanced technology recovery is wonderful and has helped us a lot in getting back deleted data from camera easy and efficiently. Easy to use utility can be operated by novice users and can also recover data even if “DRIVE NOT FORMATTED” message is displayed on the computer screen. Digital photo recovery tool restore data from accidentally formatted digital camera memory in one click. Software is compatible on major manufacturers brand like Samsung, Yashica, Yakumo, Fujitsu, IBM, HP, Casio, Mitsubishi, Hitachi, Samsung, Olympus, Toshiba, Kodak, Epson, Canon, Fuji Film, Kodak, Nikon, Sony, Pentax, IBM etc , Fujitsu, Digital Dream, Yakumo etc.

Feature:

Software easily retrieves lost data from accidentally formatted or corrupted digital camera memory or after reset operation is being performed.

Software provides user friendly GUI for easy and step by step recovery of missing data.

Software is economical and convenient to use.

About Author

Pro data doctor is a big known company for using advanced techniques to create effective and efficient data recovery solutions. High quality algorithm designed software gives more usability and empowers our needy customers or clients with a variety of best possible data recovery options, which makes our software unique. We also provide the facility to take a demo version of the software features for the users before they could go ahead with the purchase without any restriction over trial period.

Contact detail:

Company name:               Data Recovery Software

Website:                              http://www.datadoctor.biz

“As TomTom’s first distributor in the UK, we brought the benefits of personal navigation devices to this country,” said Widget’s Sales Director Bart Hoorntje. “With TomTom Urban Rider, we’re continuing our policy of bringing the full range of TomTom products to our customers.”

The Urban Rider has a glove-friendly, intuitive screen and simplified user interface, but also ensures riders have the smartest navigation with innovative TomTom features like advanced lane guidance and IQ Routes™– all from just £249.

The most noticeable feature is the simplified menu, which has just two buttons – ‘Navigate to’ and ‘Browse map’. This lets users get going without any hassle, and is made even easier to use thanks to the glove-friendly screen with its larger icons – perfect for gloved hands.

When it comes to safety, a welcome addition to the Rider products is advanced lane guidance. On the most difficult highway intersections, this provides a realistic 3D representation of the junction to keep users relaxed and safe.

For even better routing, meanwhile, TomTom Urban Rider features IQ Routes. This innovative TomTom technology uses actual speed data collected from millions of users to calculate the fastest route for any hour of any day.

And to help customers keep their map up to date between map releases, TomTom Urban Rider features Map Share™ technology. This lets them make corrections to their map and benefit from thousands of corrections made by TomTom users every day – free of charge.

“This product makes navigation truly accessible to all users of a powered two-wheeler,” added Damian Woodward, VP sales & marketing at TomTom. “Whether you use your bike for the daily commute or for long rides on the open road at the weekend, it’s everything you’ll need in a great value package.”

For the serious riders out there, TomTom is also releasing TomTom Rider Pro. This comes with a Bluetooth® headset in the box, for loud and clear voice instructions and for making and receiving phone calls when on the road.

TomTom Urban Rider is available immediately, priced at £249.99 for UK/Republic of Ireland maps and £299.99 for European maps. For more information and to buy, visitwww.widget.co.uk

About Widget

Widget UK Ltd distributes a tightly focussed range of satellite navigation, networking and video products, for manufacturers such as Cisco Systems and TomTom. Widget UK Ltdsells only to trade, and not directly to the public. Its customers are UK retailers and resellers including Staples, DSGi, Maplin, Comet, Amazon.co.uk, Dabs.com, Play.com, QVC, Ideal Shopping Direct, Computacenter and SCC.

Media contact mark.needham[at]widget.co.uk

Twitter feed: http://twitter.com/widget1